CORPORATE PARTNERS AND OTHER VENTURE CAPITAL
SOURCES By James Verdonik
By now, we are all familiar with the traditional sources of venture
capital; professionally managed venture capital funds and individual
investors, also known as "angels." If this column were
a university, those sources of venture capital would be covered
by a course called Introduction to Venture Finance 101.
For those of you who are interested in majoring
in venture finance, I offer this article as a follow on course :
Advanced Venture Finance 201.
Corporate Venture Capital
Question: What's the latest trend in venture
capital?
Answer: Corporate Venture Capital Investors.
Question: Why is this trend important to you?
Answer: You may find venture capital at a
lower price (higher valuation) than from traditional venture capital
investment funds. In addition, you may obtain industry expertise
and connections that other venture funds do not offer.
Corporations making venture capital investments
is not a new event. Large companies have been making investments
in smaller companies for many years. Indeed, such investments pre-date
the modern venture capital industry, which in its current form began
about 1970.
The positive recent news about this old source
of venture money is that big companies are getting more aggressive
in their venture capital programs. More companies are seeking out
investment opportunities, rather than waiting for opportunities
to knock the door down. This more aggressive approach means the
pool of available venture capital is growing.
The downside for entrepreneurs is that by
organizing their venture investment effort, corporate investment
departments are becoming more like their counterparts in professionally
managed venture funds. There is a much greater emphasis on the financial
performance of the corporate venture portfolio than there was in
earlier years. Formerly, corporate venture capital was very closely
tied to promoting specific operating objectives of their company's
business. Corporate venture capital was one of the tools in creating
joint ventures and strategic partnerships that directly affected
their company's business. Although that is still often true, in
many cases the investment decision is no longer made by operations
people. Instead, it is made by venture capital specialists whose
compensation is primarily tied to the financial performance of the
investment rather than to long term benefits to their company's
operations. This tends to create lower valuations than is the case
when the operations people primarily influence investment decisions.
Another trend in corporate venture capital
is to promote the growth of whole new industries that will benefit
the investor in a general way. Intel, is a leading example of this
approach to investing.
The positive side for entrepreneurs is that
you may be able to get venture money from a corporate venture investor
with fewer operating strings attached. The venture managers are
often less concerned with obtaining licenses, distribution rights
and other operational goodies than is the case when operating managers
influence investment decisions.
Small Business Investment Companies.
SBICs generally are interested in companies
that already have a product and either have an established revenue
stream or are likely to have a revenue stream soon. Do not look
for seed capital from SIBCs or to fund long development projects.
SBICs, however, are a great source of capital
for financing expansion of your sales team, expanding your marketing
resources, moving a basic existing technology into additional applications,
adding depth to the management team or expanding production capacity.
The key thing to remember about SBICs is that
SBICs borrow most of the money they invest. The SBIC, therefore,
has to pay interest to its lender. It generally requires the companies
in which it makes investments to pay interest and to have a reasonable
probability of being able to repay the principal amount of the loan.
In return, SBICs will usually accept a smaller percentage of the
equity of your company than a venture capital fund would require.
Therefore, if your company is able to generate
revenue to pay interest and meets the risk profile of the SBIC for
repayment of principal, you are likely to get a better deal from
an SBIC than from most venture capital funds in a second or third
round financing.
Institutional Investors
Institutional investors, such as pension funds,
insurance companies and accounts managed by banks and other financial
advisors provide venture capital funds with most of the capital
venture funds manage. In most cases, institutional investors prefer
to have their venture investments managed for them by professional
venture funds. In some cases, however, institutional investors are
willing to make direct investments in companies, especially if the
company is only a year or two away from IPO or sale.
How do you obtain investments from institutional
investors? If your company has venture capital investors, it may
be worthwhile to ask your venture investor whether any of its investors
might want to make a direct investment in your company. This may
have certain advantages for both the venture capital fund and the
institutional investor. The venture capital fund may be at a time
in its life cycle that it is low on capital or already has invested
what it wants to invest in your company or industry sector. The
institutional investor would benefit because it would not have to
split profits with the venture fund managers or pay a placement
fee. The institutional investor would get a free ride.
Most investments by institutional investors
are obtained by hiring investment bankers or placement agents to
do a private placement targeted to institutional investors. Generally,
these institutional rounds need to be at least $15 million, and
are generally higher, because the investment bankers are paid a
percentage of the deal and their fee will not be sufficient to compensate
them for their efforts, unless it is a large deal. Another factor
is that the size of the deal reduces the risk for investors that
the company will run out of money.
The primary factor in deciding whether to
do an institutional investor round through an investment banker
is whether the investment bankers can get you a better price from
institutional investors than you can obtain from venture capital
funds, which they can often do. Another benefit is that the transaction
can establish a relationship with the investment bankers that motivates
the investment bankers to do your IPO. The investment bankers will
know a lot about your company, which means they will have to invest
less time in the IPO. More importantly, however, the investment
bankers will be motivated to help you make money for the investors
they sold stock to in the private placement. The business of investment
bankers depends on making money for institutional investors, who
are the primary repeat customers of the investment bankers.
Foreign Investors
The world looks to small U.S. companies for
innovation, growth and technology. There is a shortage of all the
above in many parts of the world. In many countries there are no
viable securities markets for IPOs, which limits investors' exit
strategies. Foreign capital, however, exceeds the amount of U.S.
capital, both for corporate investors and institutional investors.
Foreign companies seeking license and distribution rights in their
own markets are a particularly easy source of capital.
The imbalance between entrepreneurial resources
and capital in the rest of the world represents a major opportunity
for you. This is the largest capital source that is often overlooked
by entrepreneurs.
The way to tap this vast capital market is
through investment bankers who specialize in foreign markets, contacts
at U.S. companies that have foreign operations, lawyers, accountants
and consultants with foreign clients and the U.S. subsidiaries of
foreign companies.
Summary
Willie Sutton is quoted as saying he robbed
banks because "that is where the money is." Sometimes,
entrepreneurs forget this basic principal of finance. The BIG money
is not in venture capital funds. BIG money is in the Fortune 1,000
and institutional investors and their foreign counterparts.
Good luck in your capital raising efforts.
See you on the money trail.